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How to build a successful app

Sensational apps aren’t created at the drop of a hat: a special blend of skills is required. We analyze the client’s needs and tailor the solution. This is how we do it:


From initial product idea to detailing the specific requirements, it is vital to agree on a consistent description of the end product.

  • Specification of functional requirements
  • Specification
    of non-functional requirements and constraints
  • Data model


Based on the product idea and the requirements specification, we design two app components: the graphic interface and the structure of the app’s code.

  • Wireframes
  • Screenflow
  • Use cases
  • App code design
  • API specs
  • Technical specs

GUI design

The storyboards and wireframes are fleshed out with graphic design elements, the screens are finalized and the graphics for the different use cases are detailed.

The graphic interface artifacts created at this stage are put through usability tests to make sure that the decisions we have made are ergonomic and appropriate to the user tasks. Where necessary, we make tweaks to the interface based on this information.

  • Design specs for the graphic interface
  • App prototype
  • Test cases


When the app architecture is completed and the user interface design is ready, we start the development. As we bring the app to life with code, we need to have an operational server where we can debug the client-server exchanges.

As the creation of the app progresses, we test and fine-tune the existing set of functions based on the test cases identified in the original requirements.

  • Alpha-version
  • Beta-version
  • Release candidate

Acceptance and release

Once the development is finished, we work with the client to ensure that the app performs on all agreed test cases. When the app successfully passes the acceptance testing, it is deemed ready for release.

Before release, we help the client prepare textual and visual launch materials and provide promotion advice to your PR service.

  • The app is available to users


After release, we continue to provide technical support, helping users sort out any problems and also identifying any bugs that need fixing.

  • Reports as per the SLA
  • Defects log
  • Patch delivery plan

Further development

We use app metrics to track performance effectiveness for key user scenarios. Conversions at various stages are aggregated and the data we collect helps us find solutions that will improve performance.

  • Appropriate app economy